One of the most common questions I get when someone is considering an online presence is: 'How much does a website cost?'. The honest answer is that it depends, but that does not help you plan your budget. In this article I break down real market price ranges for 2025, what each option includes and what mistakes to avoid.
Quick summary: price ranges
From €400 — 5 to 10 pages, contact form, professional design, basic SEO
€800 – €2,500 — bookings, blog, map integration, advanced gallery, multilingual
€1,500 – €5,000 — product catalogue, shopping cart, payment gateway, order management
From €3,000 — proprietary business logic, admin panel, integrations with external APIs
Why do prices vary so much?
The price of a website does not depend only on how many pages it has. It depends on who makes it, how they make it and what is included after delivery. These are the main variables:
1. DIY (do it yourself)
Tools like Wix, Squarespace or WordPress.com let you create a website without knowing how to code. The cost is minimal (between €0 and €30/month), but the result is usually generic, slow and hard to rank in Google. Additionally, any customisation beyond the templates requires technical knowledge that most small business owners do not have.
For a business that wants to grow, DIY often ends up being expensive: hours invested that cannot be recovered, technical limitations that hold the business back and, in many cases, a costly migration when the website outgrows its platform.
2. Marketing or design agencies
Agencies have specialised teams and can offer complementary services (photography, social media, paid campaigns). The price is typically between €2,000 and €10,000, depending on the agency size and project complexity. The downside: your project passes through multiple hands, timelines stretch and communication becomes less direct.
3. Freelance (independent developer)
A freelance developer like me combines the best of both worlds: a more competitive price than an agency (without the overhead costs), more customisation than a website builder and direct communication with the person doing the work. This is the most common and recommended option for SMEs, freelancers and early-stage projects.
Recurring costs you should plan for
Development costs are just the upfront investment. A website also has periodic expenses worth budgeting from the start:
- Domain: between €10 and €15 per year (.es or .com). Essential.
- Hosting: from €5/month for simple websites to €30-50/month for high-traffic projects or server-side logic. Services like Vercel offer a free plan for static sites.
- SSL certificate: free with Let's Encrypt or included in most modern hosting. Required to appear in Google without a security warning.
- Maintenance: security updates, backups, incident resolution. From €50/month for basic plans. Without maintenance, your site can become outdated and vulnerable.
- Content: quality text, photos and video have a cost (copywriting, professional photography). Many clients underestimate this and end up with technically good sites that have poor content and do not convert.
What should a well-made website always include?
Regardless of price, these elements should never be missing from any serious project:
- Mobile-responsive design: more than 60 % of web traffic comes from smartphones.
- Load speed: Google penalises slow websites. One extra second can mean 7 % fewer conversions.
- Basic SEO: titles, descriptions, clean URL structure, alt text on images.
- Working contact form with spam protection.
- Privacy policy and legal notice compliant with GDPR.
- Google Analytics or equivalent to measure traffic.
My pricing philosophy
I work with fixed, transparent budgets. Before starting any project, I give you a detailed proposal with everything that is included and what is not. No hidden costs or end-of-project surprises. If the budget does not fit, I will tell you what can be adjusted without compromising the quality of the result.
When does it make sense to invest more?
Investing in a higher-quality website makes sense when:
- Your business depends directly on online leads or sales.
- You compete in a market with many alternatives and need to differentiate yourself.
- You have a complex workflow you want to digitise (bookings, orders, customer management).
- You want to rank in Google for competitive searches in your sector.
Request your quote with no obligation
If you have a project in mind and want to know exactly how much it would cost, write to me. I will respond within 24-48 hours with an estimate tailored to your specific case. The initial consultation is always free.
Contact: pablogomezvillen@gmail.com or via the contact form.
Indicative price table by website type in Granada
| Project type | Indicative price | Timeline | Best for |
|---|---|---|---|
| Basic presentation website | €350 – €800 | 2 – 3 weeks | Freelancers, businesses starting out |
| Website with features | €800 – €2,500 | 3 – 6 weeks | SMEs, services with bookings or blog |
| Online store | €1,500 – €5,000 | 5 – 10 weeks | Commerce with product catalogue |
| Custom application | €3,000 upwards | 2 – 6 months | Businesses with specific processes |
How to calculate whether a website will pay off
Before asking how much a website costs, the smarter question is: how much does it cost me not to have one? A business in Granada with active online competition that does not appear on Google when someone searches for its service is giving those potential customers away to whoever does appear. The calculation is straightforward: if your service has an average ticket of €150 and a well-built website brings you 3 new clients per month, that is €450 in additional revenue. A €500 website pays for itself in 5 weeks.
For high-ticket services — renovations, lawyers, dentists, consultants — the website only needs to generate one client per quarter to more than pay for itself in the first year. Local SEO, combined with a fast and conversion-focused website, achieves exactly that for most Granada businesses in a moderately competitive market.
The hidden cost of a cheap or poorly built website
A €200 website built with a generic template can look like a bargain until you add up all the real costs: your own hours spent configuring it (hours that have a real opportunity cost), slow performance that penalises SEO, a generic design that does not differentiate your business, and, in most cases, a migration to a new website 12–18 months later when you realise it is not generating results. The total cost ends up exceeding what it would have cost to do it properly from the start.
The key variable is not the initial price but the cost per client acquired. An €800 website that generates 5 clients per month has an acquisition cost of around €13 per client amortised in the first year. A €200 website that generates none has an infinite cost. That is the real arithmetic behind the question «how much does a website cost?».
Not sure exactly what your website will cost? Tell me about your business and I'll send you a detailed quote within 24 hours — no commitment. Get a free quote →
