I've reviewed dozens of websites from Granada businesses — restaurants, clinics, shops, professional firms. And the same mistakes appear over and over. Mistakes that aren't the business owner's fault: nobody explained what makes a website work or lose customers. This article is that explanation.
Mistake 1 — Not working well on mobile
70% of web traffic in Spain comes from mobile devices (Statista, 2024). If your site looks broken, has tiny text or unpressable buttons on mobile, you're losing 7 in every 10 visitors.
How to detect it: open your website from your phone and navigate through it. Do you need to pinch to read? Do menus work? Can forms be filled without frustration?
Mistake 2 — Loading slowly
53% of users abandon a website that takes more than 3 seconds to load. Every extra second of wait costs between 7% and 12% of conversions (Google, 2024).
How to detect it: go to PageSpeed Insights and enter your URL. A mobile score below 60 is a serious problem.
Mistake 3 — No clear call to action
A visitor arrives at your site. They see your information. But what do you want them to do now? If there's no big, clear button saying exactly what to do, the visitor leaves without doing anything.
How to fix it: add a visible CTA at the top of each page with specific text: 'Book a table', 'Request a quote', 'Call now'.
Mistake 4 — Broken or unanswered contact form
The form has been sending messages to a spam folder for weeks, or simply not working. And the business doesn't know.
How to detect it: fill in your own contact form and check that you receive the message. Do this every month.
Mistake 5 — Outdated information
Last year's hours. A Christmas event that's long past. A promotion that ended in February. Outdated information signals abandonment and destroys trust.
Mistake 6 — No SSL certificate
If your website starts with 'http://' instead of 'https://', browsers show a 'Not Secure' warning. Users see it, get scared and leave. Google also penalises sites without SSL in rankings.
Mistake 7 — Generic stock photos instead of real photos
The smiling people in perfect suits in front of high-end computers. Everyone recognises them as fake and nobody trusts them. Real photos of the business, team and product generate more trust and more conversions.
Frequently asked questions about web errors in Granada small businesses
How do I know if my website is losing customers due to technical errors?
The clearest signal is a high bounce rate: if most visitors leave within the first 3–5 seconds, something is not working. You can check this in Google Analytics. Also, open your website on your phone and navigate it as a customer would: does it look good? Do the buttons work? Does the contact form reach your email? Enter your URL on PageSpeed Insights and check the score. If it is below 60 on mobile, you are losing customers. If the form is broken, you will not know until someone tells you.
What is the most common website error among businesses in Granada?
The most frequent and highest-impact error is not working properly on mobile. 70 % of web traffic in Spain comes from mobile devices, and many business websites in Granada were designed years ago with the desktop in mind. The result is a website that looks good on a computer but has tiny text, menus that do not open or forms impossible to fill in on mobile. The second most common error is having no clear call to action: the visitor does not know what to do after reading the information.
Can these errors be fixed without rebuilding the entire website?
It depends on the source of the problem. Errors like a poorly visible call to action, outdated information, a broken form or stock photos can be fixed without touching the website structure. Serious speed problems usually require technical optimisation but not always a redesign. If the problem is that the website is not responsive (does not adapt to mobile), a redesign is often necessary in those cases, because it concerns the base design structure. A quick audit will show what can be fixed without rebuilding everything.
How long does a web error take to affect Google rankings?
It depends on the type of error. A speed problem detected by Core Web Vitals can take 2 to 4 weeks to be reflected in rankings, because Google updates these metrics periodically. A website flagged as dangerous (due to malware or inactive SSL) drops within hours, not weeks — Google acts almost immediately when it detects a security threat. A broken contact form does not directly affect SEO, but it does affect revenue: every potential customer who cannot contact you is a lost sale.
How many of these mistakes does your website make? Write to me at pablogomezvillen@gmail.com and I'll do a free audit. I'll tell you exactly what's wrong with your website, ordered by impact, with concrete solutions. No commitment.
Is your website making any of these mistakes? I can audit it and tell you exactly what's wrong — and how to fix it. Request a free audit →
